There are two contexts in which SKAdNetwork (SKAN) is used together with Liftoff.
- Liftoff as an ad network – the use case for advertisers.
- Liftoff as an ad monetization platform- the use case for publishers. Sometimes Vungle is mentioned in the context of ad monetization with Liftoff. Vungle has been merged with Liftoff in 2021. This is why you are going to see Vungle mentioned together with Liftoff.
SKAdNetwork integration is partner agnostic. Once you have a generic integration that manages ConversionValues, you are fine to advertise with Liftoff Ads.
Liftoff and SKAdNetwork for advertisers
Liftoff ads Privacy Threshold (post updated in Q2 2023): >82 installs per campaign in 24 hours
Liftoff Ads Campaign limitation: 50
In general, SKAdNetwork allows having only 100 campaigns per app. However, this number varies depending on how an ad network is integrated with SKAdNetwork.
Recommendation: Make sure to set up direct postbacks to get additional insights such as source id.
Here is the instruction on how to set up direct SKAdNetwork postback from Apple.
SKAdNetwork data can also be accessed via Liftoff Reporting API. The API has the metrics and dimensions as Apple’s postback data.
SKAdNetwork and Liftoff for publishers
Liftoff SKAdNetwork id: 7ug5zh24hu.skadnetwork
Liftoff SKAdNetwork id: gta9lk7p23.skadnetwork
The id should be used Info.plist
Follow SKAdNetwork ad monetization guide to learn more.