Adjust SKAdNetwork

SKAdNetwork Adjust

Summary

  • (+) Adjust SKAdNetwork reporting is available in the free package.
  • (+) Smart setup – Adjust can automatically map Conversion Values based on the available data and app vertical.
  • (+) Advanced setup – Adjust enables users to either map 6 key events or use any of 63 available Conversion Values.
  • (+/-) Available reporting metrics are default ones provided via SKAdnetwork.
  • (+/-) Access to the raw data is available only in the paid package.
  • (-) There are no essential ad spend metrics for SKAdNetwork campaigns, such as ROI and CPI.
  • (-) No custom modeling is available for non-SKAdnetwork traffic.

Adjust Conversion Value mapping

adjust conversion value mapping

Learn more about SKAdnetwork Conversion Vales

The tool used to set up Conversion Value mapping in Adjust is called Conversion Hub.

There are two ways to map Conversion Values in there: Smart and Advanced setup.

Smart setup

With the Smart Setup Adjust suggests optimal Conversion Value mapping. They the app’s data with their intel on app verticals to suggest the mapping. The following models can be used in the Smart setup:

  • Behavior mapping – maps Conversion Values based on 6 events performed in the first 24 hours after install.

  • Revenue mapping – maps Conversion Values based on revenue generated in the first 24 hours after install.

Advanced setup

The advanced setup allows mapping Conversion Values without any limitations. Advanced setup has two modes:

  • 6 bits mode. Limited to 6 events performed in the first 24 hours after an install.
  • 63 Conversion Values mode. Provides access to the following mapping types
    • Session
    • Session count
    • Event
    • Event count
    • Event revenue
    • Ad revenue
    • In-app purchases (IAP)
    • Total revenue

Adjust SDK

Developers need to make sure that your Adjust SDK version is higher than the following: 

Adjust Dashboard Setup

SKAdNetwork reporting

Unique SKAdNetwork features

None