Since the introduction of SKAdNetwork, ad revenue acquired from ad monetization on iOS has significantly decreased. This has nothing to do with SKAdNetwork, but with the limited amount of users with accessible IDFAs. SKAdNetwork does not effect the ad monetization. However, there is one thing that publishers need to do.
With that said, it’s still a challenge for ad monetization based apps to effectively, because they need to figure out how to collect ad revenue data and pass it via Conversion Values to Ad Networks.
iOS app publishers that want to continue monetizing their apps by showing ads need to add respected SKAdNetworkIdentifier of their monetization partners into Info.plist of their app. This is a pure technical, but essential step. It’s required to ensure install validation at the later stage – user clicks on the ad in your app and installs the advertised app.
You might be losing ad revenue if you are working with an ad network, but you don’t have the respective id in your Info.plist file.
Example of implementation:
<array>
<dict>
<key>SKAdNetworkIdentifier</key>
<string>example.skadnetwork</string>
</dict>
</array>Important
SKAdNetworkIdentifier is only valid in lowercase
Ad monetization partners that support SKAdNetwork
| Ad monetization partner | SKAdNetworkIdentifier |
| Aarki | 4fzdc2evr5.skadnetwork |
| AdColony | 4pfyvq9l8r.skadnetwork |
| Adikteev | ydx93a7ass.skadnetwork |
| Adtiming | 488r3q3dtq.skadnetwork |
| Appier | v72qych5uu.skadnetwork |
| Applift | 6xzpu9s2p8.skadnetwork |
| AppLovin | ludvb6z3bs.skadnetwork |
| Appreciate | mlmmfzh3r3.skadnetwork |
| Apptimus | lr83yxwka7.skadnetwork |
| Beeswax | c6k4g5qg8m.skadnetwork |
| Bidmachine | wg4vff78zm.skadnetwork |
| Centro | 3sh42y64q3.skadnetwork |
| Chartboost | f38h382jlk.skadnetwork |
| Criteo 1 | hs6bdukanm.skadnetwork |
| Criteo 2 | 9rd848q2bz.skadnetwork |
| CrossInstall | prcb7njmu6.skadnetwork |
| Curate | 52fl2v3hgk.skadnetwork |
| Dataseat | m8dbw4sv7c.skadnetwork |
| Discipline Digital | m5mvw97r93.skadnetwork |
| Facebook Audience Network 1 | v9wttpbfk9.skadnetwork |
| Facebook Audience Network 2 | n38lu8286q.skadnetwork |
| FeedMob | fz2k2k5tej.skadnetwork |
| GlobalWide Media Ltd | yclnxrl5pm.skadnetwork |
| Kayzen | 4468km3ulz.skadnetwork |
| Kidoz | v79kvwwj4g.skadnetwork |
| Lifestreet | t38b2kh725.skadnetwork |
| Liftoff | 7ug5zh24hu.skadnetwork |
| Loopme | 5lm9lj6jb7.skadnetwork |
| Maiden Marketing | zmvfpc5aq8.skadnetwork |
| Mintegral | kbd757ywx3.skadnetwork |
| Mobupps | 275upjj5gd.skadnetwork |
| Moloco | 9t245vhmpl.skadnetwork |
| Pangle/Bytedance-China | 238da6jt44.skadnetwork |
| Pangle/Bytedance-Non china | 22mmun2rn5.skadnetwork |
| Persona.ly | 44jx6755aq.skadnetwork |
| PubNative | tl55sbb4fm.skadnetwork |
| Qverse | 24zw6aqk47.skadnetwork |
| Remerge | 2u9pt9hc89.skadnetwork |
| RTB House | 8s468mfl3y.skadnetwork |
| Sabio Mobile | glqzh8vgby.skadnetwork |
| ScaleMonk | av6w8kgt66.skadnetwork |
| Sift | klf5c3l5u5.skadnetwork |
| Smadex | ppxm28t8ap.skadnetwork |
| Snap Inc. | 424m5254lk.skadnetwork |
| Spotad LTD | f73kdq92p3.skadnetwork |
| Spyke Media | 44n7hlldy6.skadnetwork |
| TapJoy | ecpz2srf59.skadnetwork |
| Tremor | pwa73g5rt2.skadnetwork |
| Unity Ads 1 | 4dzt52r2t5.skadnetwork |
| Unity Ads 2 | bvpn9ufa9b.skadnetwork |
| Vungle | gta9lk7p23.skadnetwork |
| YouAppi | 3rd42ekr43.skadnetwork |
Please use the contact form to send Ad Monetization Partner and SKAdNetworkIdentifier that is missing from the list.
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