There is no such thing as MMP (Mobile Measurement Partners) for SKAdNetwork. SKAdNetwork has been built in a way that advertisers can accept their data without any intermediary. With that said, advertisers are faced with challenges like:
- Where and how to store the SKAdNetwork data?
- How to analyse it?
- How to push the data to other sources?
- How to combine SKAdNetwork data with other data sources? For example, with ad spend to calculate potential ROI.
- What can advertisers do to use this data for better advertising performance?
Traditional MMPs can help with most of those questions. Here is the list of them:
- Singular SKAdNetwork
- Kochava SKAdNetwork
- Branch SKAdNetwork
- Tenjin SKAdNetwork
- Appsflyer SKAdNetwork
- Adjust SKAdNetwork
What sort of SKAdNetwork tools do MMPs provide?
- SKadNetwork Conversion Value mapping
- SKAdNetwork reporting
- Access to SKAdNetwork raw data
- Probablisticly unify deterministic and SKAdnetwork attribution
- ROI Calculation
- Model Revenue and ROI